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About us

Built on a friendship.Designed for your future.

Our story

Amsterdam, 2016. A Saudi scientist living in the city meets an Amsterdam entrepreneur who builds bridges between Europe, Morocco and Africa. Two worlds. One shared conviction: the best business happens when people truly understand each other.

The friendship grew into a partnership. Amer returned to Jeddah to build and invest in the Kingdom. Ahmed kept building ecosystems across Europe, Morocco and Africa. Together they watched Saudi Arabia open up, and watched too many international companies stumble at the door.

KingdomEntry is the answer. A soft-landing partner with roots on both sides. We don't just know the rules. We know the people, the culture and the rhythm of doing business in the Kingdom.

Mission

To make Saudi Arabia accessible, understandable and successful for every ambitious company ready to grow there.

Vision

To be the most trusted bridge between Europe, Africa and the Kingdom of Saudi Arabia.

Our values

01Trust first.In Saudi Arabia, business is personal. So is our service.
02Clarity always.Plain answers, honest timelines, no hidden steps.
03Local depth, global view.Saudi on the ground. International in mindset.
04Long game.We measure success by where you are in five years, not five weeks.

Meet the founders

One built in Amsterdam. One rooted in Jeddah. Both obsessed with your success.

Ahmed Larouz

Co-founder & Managing Partner | Amsterdam · Casablanca

Ahmed has spent more than 25 years building businesses, ecosystems and bridges across Europe, Morocco and Africa. He founded his first consultancy, Mexit, in 1999, grew it to 22 consultants and sold it. In 2007 he founded Bridgizz, a cleantech and social entrepreneurship organisation active across Europe, Africa and MENA.

He is National Lead of ClimateLaunchpad Morocco, leads the Women in Cleantech initiative and co-founded Morocco Fonds, the first Dutch fund dedicated to Morocco's development and bilateral cooperation. He has advised governments and public institutions across Morocco and Africa on strategy and investment, served on the board of a local Rabobank and on numerous boards across two continents, and coached leaders in ministerial and entrepreneurial circles.

A builder at scale, he grew the Ramadan Festival into one of the largest festivals in the Netherlands, running in 42 Dutch cities and 5 international cities. He is the author of 180Amsterdammers and holds a Computer Science degree from The Hague Polytechnic.

“When you stop learning, you stop leading.”

Dr. Amer Assiri, PhD

Co-founder & Managing Partner | Jeddah

Amer is a scientist, academic and entrepreneur rooted in Jeddah and connected to the world. A microbiologist and medical expert, he is a Professor at King Abdulaziz University, where he is responsible for E-Health and Artificial Intelligence.

He is Founder & CEO of WellnessMap, a Saudi precision-health platform combining genetics, diagnostics and digital care. After living in Amsterdam, he returned to Jeddah to build and invest in the local community and its entrepreneurship ecosystem. Amer brings deep knowledge of the Saudi health, research and innovation landscape, and the trusted network that opens doors in the Kingdom.

Contact

Book a 30-minute Kingdom Readiness Call.

info@kingdomentry.com

Amsterdam · Casablanca · Jeddah

Don't just enter the market. Belong in it.

Talk to us